• Site Search
  • Media & Entertainment

DramaFever: Fast Implementation, Fast Search

AT A GLANCE

  • 21%
    increase in total pageviews
  • 25%
    decrease in average pages per visit
  • 13,000
    episodes of content

FAST IMPLEMENTATION

Elastic Site Search was the perfect tool with easy implementation and seamless API integration.

ACTIONABLE ANALYTICS

DramaFever relies on data points in Elastic Site Search weekly analytics emails to determine what new media they should add to the site.

INCREASE IN PAGEVIEWS

After installing Elastic Site Search, DramaFever saw a 21% increase in total page views, drastically enhancing their value proposition to advertisers

Company Overview

DramaFever is the largest online site for the distribution of international televised content. Their current library comprises over 13,000 episodes from 60 content partners across 12 countries.

DramaFever’s Journey with Elastic

SEARCH NOT MEETING EXPECTATIONS

Site visitors assumed they could use the search bar to navigate DramaFever’s massive media library, but they were having trouble finding what they wanted using the existing search engine. DramaFever tried using the Google Search API, but this quickly became too costly. After this, they tried running queries through their own database, but this slowed down search considerably resulting in a poor user experience. As a result, DramaFever needed a scalable solution that was fast and easy to implement.

FAST IMPLEMENTATION, AND FAST SEARCH

Elastic Site Search was the perfect tool for DramaFever, with easy implementation, seamless API integration, and tremendously fast results — according to their data from NewRelic, the Site Search API ranks among the fastest that DramaFever integrates with. Another piece that set Elastic Site Search apart was live indexing of new content, ensuring that users are always searching across an up-to-date index. As Senior Software Developer Ry4an Brase explains, “We bulk update all of our documents each night and they immediately index without a hitch.”

ACTIONABLE ANALYTICS

DramaFever relies on data points in Elastic Site Search weekly analytics emails to determine what new media they should add to the site. Brase explains, “When we can see what our users are searching for but not finding, we know what to buy.” The DramaFever team also looks at the most popular queries for cues on what their homepage should feature, and on a more general level, appreciates analytics because they provide “another sliver of visibility into the way our users behave.”

MORE USERS, BETTER EXPERIENCE

After deploying Elastic Site Search, DramaFever saw a 21% increase in total pageviews, drastically enhancing their value proposition to advertisers. Furthermore, users were able to find what they wanted more quickly — DramaFever saw average pages per visit decrease by 25%. Finally, Elastic Site Search was easy to translate to DramaFever’s mobile app, ensuring DramaFever users have great search on any device.