Haskell and his team researched the market for an observability solution with the potential to replace multiple legacy systems with a single 'pane of glass' view into business and operational data. It also needed to support DISH Media's hosting configuration, which had moved during the Covid-19 pandemic from on-premises to a hybrid model that includes private cloud and AWS. Haskell's team at DISH is responsible for supporting over $1 billion of revenue annually and processes over 120,000 ad playouts daily. As a result, delays and outages along with lack of visibility are extremely costly to the business.
Elastic Observability was an early contender as DISH Media was already using a community version of the software in some parts of the company. “When we considered all the options, it became clear that the enterprise version of Elastic Observability on Elastic Cloud would enable us to replace the majority of our legacy monitoring tools with a single observability solution we were looking for,” says Haskell.
DISH Media's ad revenue business ingests and processes 10 billion records a day from 25 million device endpoints including operational, business, and security data into Elastic.