Generative AI for retail & ecommerce

Generative AI presents an opportunity for retail and ecommerce companies to drive AI-powered customer and employee experiences. Explore how financial services organizations can leverage generative AI and how to get started.

Elastic helps retailers quantify outcomes, such as a 68% improvement in time to market of new features with Elastic Observability.

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Learn what's holding online shoppers back from finding and buying what they want and how retailers can respond.

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Security experts weigh in on 4 key strategies to fend off rising cybersecurity risks in the retail industry.

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Anchor the customer journey in data

Unlock a unified brand experience

Across the retail industry, teams personalize their user experience to drive demand with Elastic. Deliver exceptional search, enable developers to innovate faster, and create secure and trustworthy solutions.

  • Retailers

    From online to offline, create integrated omnichannel experiences through the power of search. Harness data to better understand customers, refine operations, and develop trusted long-term relationships.

  • Ecommerce

    Make the ecommerce buyer journey relevant, frictionless, and fast so customers can readily find and discover products — and become repeat customers. In parallel, observe and protect those channels to ensure a great experience.

  • Grocers

    As traditional grocery shopping becomes augmented with digital channels, data is becoming more fragmented. Leverage a platform that enables you to manage it all, so you can help customers put food on the table.

  • Marketplaces

    Deliver a secure and highly performant environment for your buyers and sellers, while enabling customers to navigate listings and find the right product with ease.


"One of the reasons we went with the Elasticsearch Service was to have that flexibility to scale. With the press of a few buttons, we went from an under-performing system to one that delivered receipt lookups at lightning speeds."

Juan HerbstDevelopment Manager, The Warehouse

Generative AI retail use cases

The power of generative AI for retail

Generative AI has the ability to transform the retail and ecommerce industry. Watch this video series to learn about generative AI retail use cases, the value this new technology can bring to customers and employees, and key considerations for getting started. Keep watching to see an example generative AI demo for retail customers.

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Customer case studies

The Elastic Search Platform enables retailers to create best-in-class search experiences and observe and protect their environments.

  • Customer spotlight

    Protecting clusters and driving performance.

  • Customer spotlight

    Powering the search for better help documentation.

  • Customer spotlight

    Handling surges in ecommerce traffic with App Search on Elastic Cloud.

  • Customer Spotlight

    Ensuring customers can find the right tool for the job.

One platform for your journey

Accelerate results that matter, across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features.

  • Let customers search your product catalog to find and discover products with ease.

  • Observe

    Converge data silos, deliver unified visibility, and realize actionable insights.

  • Protect

    Equip security teams to prevent, detect, and respond to threats at cloud speed and scale.