Articles by Brian Bergholm

Principal Product Marketing Manager, Elastic

Brian Bergholm is a principal product marketing manager in the Go-To-Market team at Elastic. He’s a specialist in Elastic Cloud, partner marketing, and hyperscaler marketplaces.

He has spent over 20 years in the tech industry across telecoms, software, and professional services. He most recently spent 15 years at Microsoft in a variety of roles, including global product marketing, sales enablement, launch management, and integrated marketing. During his tenure, he supported numerous launches including Office 365, Windows 10, and Azure Marketplace. He joined Elastic because of the power of search to find the answers that matter.


Elastic 8.13: GA of Amazon Bedrock in the Elastic AI Assistant for Observability

Elastic 8.13 includes the GA of Amazon Bedrock support within the Elastic AI Assistant for Observability, new vector search configurations, a new integration filter plugin for Logstash, and more.


Elastic 8.12: GA of AI Assistant for Observability, Update to Apache Lucene 9.9

Elastic 8.12 includes the GA of the Elastic AI Assistant for Observability, update to Apache Lucene 9.9 with scalar quantization, enhanced machine learning capabilities, CSPM integration for Microsoft Azure, improved Elastic Agent, and more.


That's a wrap! Looking back on the Elastic and AWS collaboration in 2023

What happens in Vegas stays in Vegas, except when it’s Elastic recapping AWS re:Invent 2023! As a Diamond sponsor, we enjoyed supporting our partner AWS at this flagship event. We’ve also compiled an Elastic + AWS 2023 year in review.


Elastic 8.11: Preview of ES|QL, GA of Elastic Learned Sparse EncodeR

Elastic 8.11 includes the GA of the Elastic Learned Sparse EncodeR (ELSER), tech preview of ES|QL, Elastic AI Assistant support for Amazon Bedrock, and Elasticsearch Relevance Engine (ESRE) improvements in vector search.


Elastic 8.10: Improved cross-cluster search and GA of Elastic AI Assistant for Security

Elastic 8.10 delivers enhancements for cross-cluster search (CCS), GA of Elastic AI Assistant for Security, and the GA of Universal Profiling (Elastic Observability) which provides visibility into infrastructure performance with zero instrumentation.


Elastic 8.9: Meet the Elastic AI Assistant for Security and ML-powered SIEM

Elastic 8.9 provides faster search performance and increased SIEM capabilities along with the beta of the Elastic AI Assistant, to bolster security teams with generative AI, and the tech preview of Reciprocal Rank Fusion for hybrid search.


Elastic and AWS — Securing the cloud, together

Elastic has achieved AWS Security ISV Competency Partner status by working closely with AWS. This recognition highlights Elastic’s deep technical expertise with security in AWS and proven customer success securing the cloud journey for organizations.


Elastic continues to innovate and grow through AWS partnership

Elastic’s partnership momentum with AWS continues to grow through a series of collaborative efforts culminating in a new three-year global strategic collaboration agreement (SCA).


In 8.8, Elastic introduces a new Learned Sparse EncodeR model and announces general availability of synthetic monitoring

Elastic 8.8 features Elastic's new Learned Sparse EncodeR model, the general availability of synthetics monitoring and Elastic native connectors, direct log ingestion into Elastic Cloud via Amazon Kinesis Data Firehose, and more.