Data to drive the end-to-end shopping journey

The shopper of the future is here today. Customers want ultimate flexibility, reliability, and immediate gratification. They’ve become accustomed to zero friction in the buyer journey and associate their favorite brands as extensions of themselves.

Data is essential to delivering on your brand promise. Access to information across disparate sources can help create highly personalized ecommerce experiences, ensure the performance and security of critical systems, and protect customers from bad actors.

Elastic is a key partner to the retail ecosystem, delivering insights by enabling customers to store, search, and consume customer information at speed. From the retailers themselves to ecommerce providers and manufacturing companies that put products on the shelves, Elastic is the common thread that provides intelligence that matters.

This year, Elastic initiated a customer study through a survey managed and analyzed by Socratic Technologies. Its purpose was to take a closer look at the problems organizations are solving with Elastic. The findings show that Elastic improves customer experiences, offers greater IT visibility, and elevates the security posture for organizations and their customers.

[Download the Results that Matter report]

So, how are clients using Elastic to meet their goals? 

Driving online revenue and conversions through relevant search and recommendations

Retailers that win focus on delivering differentiated experiences complemented with intelligent service. Then they harness data to better understand customers and develop long-term relationships, receiving fast, relevant, and full visibility into how products or services are performing. 

Elastic Enterprise Search lets retailers personalize search experiences with machine learning and analyze real-time customer activity, all with pretuned relevance to connect customers with content that matters. Customers in the study confirm that Elastic helps enable improved website conversion rates, increased transactions per customer, and reduced customer churn with better service. On top of that, Elastic helped companies reduce cart abandonment by 72%.

[Related article: Driving quantified success with Elastic Enterprise Search]

Modernizing ecommerce websites and IT ecosystems with fewer (and better) tools

Customers and partners expect retailers to operate smoothly, even during peak seasons. Technology and services should be high performing with little to no downtime. Delivering on this promise also includes optimizing supply chain technology to ensure end-to-end availability and delivery of products and services.

Elastic Observability breaks down silos by combining application, infrastructure, and user data into a unified solution for end-to-end monitoring and alerting. Elastic ecommerce and retail customers reported faster times to market, improved staff productivity, and reduced costs through services and tool consolidation. Elastic Observability was reported to increase system availability by 68%.

[Related article: Building resilience for applications and services with Elastic Observability]

Delivering trustworthy omnichannel buying experiences

Customers demand more from their brands — trust, transparency, privacy, values, authenticity, and a focus on community are top of mind. They expect their go-to retailers to protect them and their data and proactively notify them if any security compromises may have impacted them. 

Respondents to the survey cited that the integrated capabilities of Elastic Security help reduce the risk, impact, and time to resolve threats across various scams and attacks. Security teams can assess years’ worth of data and respond to incidents at cloud speed and scale. Retail and ecommerce respondents cited a 65% reduction in the risk of a data breach thanks to Elastic Security tools.

[Related article: Driving quantified success with Elastic Security]

Enabling insights that put product on the shelves

The retail value chain depends on manufacturers delivering stock on time. From the production, sourcing, purchase, and delivery of products to customers, to having fast access to insights is critical to putting products on shelves and enabling end retailers to serve their customers. Elastic is a key contributor to this ecosystem, enabling manufacturing organizations to search data across their core applications, systems, and infrastructure to maximize performance and fix issues quickly.Elastic Observability, in particular, reduces infrastructure investment and utilization through improved demand forecasting by 65%.

Download the full report 

For additional key results on optimizing, monitoring, and protecting your retail and ecommerce solutions, we encourage you to download the full report and share with your team.