Matthew Adams
Senior Principal Product Solution Architect

How to instrument your search API with OpenTelemetry and query it with ES|QL
Add custom attributes to OpenTelemetry spans and run six ES|QL queries that reveal your top searches, zero-result rate and slowest queries.

AI shopping agents: Why context comes before the query
AI shopping agents that guess at your vocabulary make expensive mistakes. Pre-computed catalog context stops the guessing before the first tool call.

How to build search analytics on Elastic using OpenTelemetry, no extra pipeline required
How to instrument your search application to use modern Open Telemetry standard to drive insights in to your search and users.

Unsupervised document clustering with Elasticsearch + Jina embeddings
A practical, reproducible approach to unsupervised document clustering with Elasticsearch and Jina embeddings.

