Matthew Adams
Senior Principal Product Solution Architect
From search to checkout in 20 lines of code: building a 4-stage conversion funnel with OpenTelemetry
Add cart and purchase tracking to your search analytics pipeline and use ES|QL to answer the question every product manager asks: which search queries drive the most revenue?
15 lines of click tracking code that tell you what search logs can't
Three ES|QL queries calculate click-through rate, mean reciprocal rank and click position distribution from your search click data, so you can pinpoint which queries need relevance tuning and where ranking improvements will have the most impact.
How to instrument your search API with OpenTelemetry and query it with ES|QL
Add custom attributes to OpenTelemetry spans and run six ES|QL queries that reveal your top searches, zero-result rate and slowest queries.
AI shopping agents: Why context comes before the query
AI shopping agents that guess at your vocabulary make expensive mistakes. Pre-computed catalog context stops the guessing before the first tool call.
How to build search analytics on Elastic using OpenTelemetry, no extra pipeline required
How to instrument your search application to use modern Open Telemetry standard to drive insights in to your search and users.
Unsupervised document clustering with Elasticsearch + Jina embeddings
A practical, reproducible approach to unsupervised document clustering with Elasticsearch and Jina embeddings.
