The mobile video gaming industry is booming. According to a 2022 analyst report, the market was worth more than $9 billion in 2021 and is expected to reach a staggering $139 billion by 2026. In such a high-stakes environment, successful companies must constantly innovate and deliver unique experiences to compete for the attention of billions of gamers worldwide.
Hutch is no exception. The company specializes in some of the most popular racing games for Apple and Android devices including Rebel Racing, F1® Clash, and Top Drives. These titles have been downloaded millions of times due to a mix of thrilling gameplay and original features that keep players coming back for more.
To keep its audience engaged and entertained, Hutch launched a feature called Clubs where players join together and compete against other racing teams. Instead of just vying for individual wins, players help their Club climb the leagues and earn team rewards.
Clubs tend to attract gamers with similar skills and who usually speak the same language. Finding a Club where the player feels at home is an important part of the user experience. "Gamers have incredibly high expectations when it comes to search capabilities," says Martin Wong, Senior Engineer, Hutch. "We wanted our Clubs-related search results to be just as fast, accurate, and relevant as any search engine or shopping site."