Delhivery launched in 2011 as a hyperlocal delivery service, focusing on last-mile services such as delivering goods like food and flowers within Gurgaon, located on the border of Delhi. However, it was only months into this venture that the company’s co-founders became interested in a much larger opportunity surrounding e-commerce. The industry was only just beginning to take off in India, but the co-founders could see the potential and by mid-2011, Delhivery secured its first e-commerce client. From that point on, Delhivery has been focused on solving the logistics challenges of e-commerce, including speed of delivery.
Speed was a major pain point in those early days. It wasn’t just about the buyer’s experience, as sellers also suffered. India is a cash economy and most sellers needed to wait for payments to be collected upon delivery, so if the delivery was delayed so were the profits.
The only way for Delhivery to solve this issue was to optimise the efficiency of its entire delivery network, which it achieved with the help of Elastic. The Elastic Stack enables Delhivery to search, analyse, and visualise millions of data points collected from its delivery network daily. With these insights, the company continues to increase the speed and efficiency of delivery, and shape the future of logistics.