Elastic @ General Mills: The Journey Continues

The journey of Elastic at General Mills began as they replaced the public-facing, Endeca-based search and service-oriented architecture on their various core website properties, including Pillsbury.com, BettyCrocker.com, BoxTops for Education, Tablespoon.com, and the bilingual QueRicaVida.com, with Elasticsearch.

The adventure continues now with using those successes and lessons learned to expand their Elastic use cases in order to move away from a relational database model to a flexible, document-based model across their data.

This talk will cover all the tasty details behind that delicious journey.

Doug Nelson

Doug is part of the Precision Marketing Capabilities group at General Mills and has focused on the search technologies for such sites as BettyCrocker.com, Pillsbury.com, and several others. Search is an extremely important part of how content is featured and accessed on these sites.

Doug has always had an extreme interest in natural language processing and in driving a greater degree of relevancy to the results returned. Aside from the interesting stuff at work, Doug is an avid motorcyclist and downhill skier. As liking things that go fast, Elasticsearch was a perfect fit.