Elastic @ General Mills: The Journey Continues
Precision Marketing Capabilities
The journey of Elastic at General Mills began as they replaced the public-facing, Endeca-based search and service-oriented architecture on their various core website properties, including Pillsbury.com, BettyCrocker.com, BoxTops for Education, Tablespoon.com, and the bilingual QueRicaVida.com, with Elasticsearch.
The adventure continues now with using those successes and lessons learned to expand their Elastic use cases in order to move away from a relational database model to a flexible, document-based model across their data.
This talk will cover all the tasty details behind that delicious journey.