Optimizing personalization in banking & payments

Personalization is a hot topic in banking & payments today. In fact, 72% of customers rank it as highly important*. However, financial institutions that want to deliver greater personalization need to create more holistic and accessible data profiles of their customers.

In this infographic, discover some of the most critical drivers in creating personalization and how search-powered solutions can facilitate an intimate and secure customer experience.

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  • The customer value in personalization
  • Impact on financial well-being
  • Revenue potential for providers
  • The role of data & search

Additional resources

*Capco: Insights for investments to modernize digital banking | elastic.co/industries/financial-services | © 2021 Elasticsearch B.V. All rights reserved