Elastic recognized as a Visionary in the 2023 Gartner® Magic Quadrant™ for APM and Observability for the third consecutive year

We are excited to announce that Elastic^® has been recognized as a Visionary in the 2023 Gartner Magic Quadrant for Application Performance Monitoring (APM) and Observability for the third year in a row. In addition, Elastic scored among the three highest scoring vendors for three out of six Use Cases in the 2023 Gartner^® Critical Capabilities for Application Performance Monitoring and Observability.

While the Magic Quadrant considers Completeness of Vision and Ability to Execute, the Critical Capabilities report for APM and Observability focuses on the product and service ratings based on key capabilities set to important, differentiating use cases. We are proud to highlight that Elastic has scored among the three highest scoring vendors in the following Use Cases:

1. DevOps/AppDev 

2. SRE/Platform Operations

3. Digital Experience Monitoring

We believe the completeness of the solution enabled Elastic to score above the mean on all capabilities.

Recent Elastic Observability releases continue to enable deeper visibility into the customer experience along with increased support for cloud-native monitoring and analytics. Some highlights include:

• GitOps-based synthetic monitoring, enabling Playwright scripts to be utilized in CI/CD pipeline tools such as GitHub Actions, GitLab, and others
• Direct ingest from Amazon Kinesis Data Firehose for accelerated time to insight
• Distributed tracing support for Azure functions in Elastic APM
• Monitoring support for Google Kubernetes Engine (GKE) Autopilot

Observability is an evolving market, and we believe that Elastic is truly building a strategic platform that delivers lasting value for our customers. This vision is validated by the adoption and standardization of Elastic Observability capabilities by customers, an active Elastic community, and strong financial performance. Let’s consider a few of these truly unique and innovative capabilities, which make us a long-term vendor in observability.

• Elastic is one of the most downloaded software in the industry with over 4 billion downloads and 103K+ GitHub Stars. The power of the ELK Stack lets users start with our free and open distribution and organically grow into large-scale deployments of Elastic with adoption of logging, APM, infrastructure, and beyond. 
• Our simple and flexible pricing model lets users try and adopt additional observability capabilities and enables most customers to gain complete (100%) observability coverage across their dev, QA, and production environments. 
• The proven open and common schema, Elastic Common Schema (ECS), which has been developed and adopted by the Elastic community since 2019, has allowed thousands of enterprises to extend the schema to what’s relevant for their business. In April 2023, Elastic announced the contribution of Elastic Common Schema (ECS) to OpenTelemetry (OTel) to accelerate the adoption of logs and security events along with metrics and traces within the community. Through our contribution and collaboration with the OTel project, we hope to drive the accelerated adoption of OTel in the industry. According to Torsten Volk, an analyst at Enterprise Management Associates (EMA), “This collaboration between ECS and OpenTelemetry is a marriage made in heaven. ECS addresses the most critical bottleneck of true visibility and observability: the creation and maintenance of a common data model for all telemetry data.”
• Elastic has been investing in AI and ML capabilities for years with the ability to apply ML to all data types, including logs, metrics, traces, and events. Our AIOps capabilities are powered by both supervised and unsupervised domain-specific models, accelerating anomaly detection and root cause analysis. Customers have the flexibility to use and customize our out-of-box models or bring their own  pre-trained models. Elastic has also been investing in capabilities such as natural language processing (NLP) and vector search and recently launched the Elasticsearch Relevance Engine™ (ESRE^TM). ESRE gives developers a full suite of sophisticated retrieval algorithms for building highly relevant AI search applications, including a vector database optimized for storage, the ability to integrate with large language models (LLMs) for generative AI experiences, and more. Elastic’s AI Assistant is a domain-specific application for cybersecurity that can be used for alert investigation, incident response, and query generation. It is built on this foundational ESRE technology and powered by generative AI — and it’s expanding to Observability soon.

Elastic reviews on Gartner Peer Insights™ also include the following comments:

Observability Is a Journey and It Gets Easier with Elastic. "Very good set of tools available out of the box for observability, but requires some work, planning and refinement to get it done properly, which is expected." (Read the full review.)

A Powerful and Efficient Observability Solution. “One of (the) best Observability solutions (on) the market. It is flexible, easy to set-up. It covers important observability pillars (like) Centralized Logs, Tracebacks, APM. Excellent performance and response time while handling large influx of data.” (Read the full review.)

"It is a really powerful tool to gain insight into their applications and IT systems. The comprehensive suite provides monitoring, logging, and tracing solutions together or independently. Elastic Observability is an excellent choice for businesses that need an efficient way to monitor their operations and understand how they are performing." (Read the full review.)

We are grateful to our customers who continue to adopt Elastic Observability to ingest business and operational data, break down silos, drive tools consolidation, and enable end-to-end hybrid and multi-cloud visibility. Elastic’s ability to visualize and analyze all data in context and correlate across logs, metrics, and traces, combined with sophisticated out-of-the-box machine learning and anomaly detection, enables faster problem detection and resolution. Elastic continues to innovate as technology continues to transform the way we do business, and we are confident that Elastic Observability built on the AI-enabled Elasticsearch platform will continue to deliver long-term value for our customers.

Download the 2023 Gartner Magic Quadrant APM and Observability report.

Download the 2023 Gartner Critical Capabilities APM and Observability report.

The release and timing of any features or functionality described in this post remain at Elastic's sole discretion. Any features or functionality not currently available may not be delivered on time or at all.

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Gartner, “Magic Quadrant for APM and Observability” Gregg Siegfried, Mrudula Bangera, Matt Crossley, Padraig Byrne, July 5 2023

Gartner, “Critical Capabilities for APM and Observability” Mrudula Bangera, Padraig Byrne, Gregg Siegfried, Mrudula Bangera, Matt Crossley, Gregg Siegfried, July 2023

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Elastic.

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