Articles by Trish Sammer



How to be a top online retailer in 2023? Start with a top ecommerce search engine

Search is the key to improving the customer experience–and business outcomes


6 ways Elastic Enterprise Search creates a competitive edge in ecommerce

Your search application is more powerful than you realize. With these features, you can harness search data to build a better customer experience.


CFOs and CIOs have a trillion reasons to team up to win the race to the cloud

Procurement and finance teams have already decided that systems are moving to cloud, often ahead of IT or Security teams that want to maintain on-prem servers. ITDMs need to enable these business requirements for their leadership teams.


Here’s how Machine Learning puts the ‘personal’ in ecommerce personalization

You can transform your search box into your sales rep—when you have the right tools.


Elasticians honored for outstanding achievement in cloud-partner marketing

Q&A with Adrienne Cohen and Isabelle Li, who were just named to 2022 CRN Women of the Channel list.