Forrester report: Cognitive Search in the Age of Generative AI

Cognitive search is undergoing a significant transformation, driven by the integration of generative AI (GenAI) and retrieval augmented generation (RAG). Today, this transformation is about improving search and knowledge results, but it’s quickly moving into the world of actions. This thought leadership report from Forrester delves into how cognitive search, influenced by the advent of GenAI, is pivoting from its traditional role to become a more integral and action-oriented component of enterprise AI applications. The report also highlights the challenges and opportunities this shift presents.

Highlights

• Understand how RAG, vector search, and knowledge graphs are converging to redefine enterprise search.
• Learn why agentic AI will push cognitive search beyond retrieval into workflow orchestration.
• Discover strategies to integrate diverse data sources and optimize GenAI-powered search for accuracy and impact.

Additional resources

• The most widely deployed, open source vector database
• Elasticsearch named a Leader in Forrester Wave: Cognitive Search Platforms, Q4 2025
• How to choose the right architecture to build AI agents: Gartner® thought leadership report

 

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