Hybrid IT optimization through full‑stack observability

Speed without visibility is becoming one of the costliest risks in digital transformation.

Digital ambition across the Gulf is translating into faster platforms, smarter services, and heavier reliance on hybrid IT. But as environments scale, so does uncertainty — when issues emerge, their impact is felt across customers, revenue, and reputation. The organizations pulling ahead are the ones that can see what’s happening end to end, respond with confidence, and keep innovation moving without compromising control.

Decision-makers across the Middle East are navigating:

• Increasing hybrid and multi-cloud complexity
• Growing executive pressure to prove ROI from digital investments
• Rising expectations around governance, resilience, and security

Without end-to-end visibility, small issues turn into business risks, and IT teams are left reacting instead of leading.

By combining Kyndryl's enterprise-scale operational expertise with Elastic’s search-powered, AI-driven observability, organizations can move toward a more proactive and predictive operating model.

The focus is simple: clarity over complexity, insight over noise, and outcomes over activity.

Discover how IT leaders across the Middle East are prioritizing observability to drive efficiency, accountability, and business impact. This report reveals how observability is becoming a competitive advantage rather than a technical capability. It highlights how leading organizations are using deeper visibility to reduce operational friction, turn data into action, and show tangible value from digital investments while maintaining resilience and trust in increasingly complex environments.