Search that gets smarter over time
Elastic enables Growth Protocol to search billions of data points and find information faster, powering recommendations that improve with every decision.
Intent-aware enterprise search
With Elastic, Growth Protocol understands the deeper meaning behind enterprise questions, delivering precise, relevant answers that drive better decisions.
Scaling with strategic partners
Growth Protocol evolves faster and delivers services to more customers with the support of the Elastic team and partners such as Google Cloud and EY.
Growth Protocol uses Elasticsearch to help power its AI platform, which uses reasoning to provide customers with grounded, reliable answers that lead to decisions made with confidence
Growth Protocol seeks to fundamentally change how companies use AI. While many companies use large language models and copilots to improve productivity, leaders are often more cautious about using AI to make high-impact decisions. They need to know where data came from and how the AI came to its conclusions to avoid relying on incorrect information that resulted from hallucinations.
Growth Protocol addresses this challenge with an enterprise reasoning platform built on neuro-symbolic AI. Every recommendation is explainable, auditable, and grounded in the customer's own data. Leaders can trace the reasoning behind any output, even for the most business-critical decisions.
The secret is the neuro-symbolic AI. It combines the neural learning found in typical large language models for pattern recognition with symbolic AI for logic and rules. The result is a system that can provide users not just accurate predictions and forecasts, but also the context and logic behind them.
"Our goal is to change how people make decisions," explains CEO Miro Dimitrov. "With reasoning, people can understand the why and how, and that leads to more complex decisions made with confidence."
Understanding decision-making
Customers now use Growth Protocol to drive strategic decisions. A customer might ask the platform about expanding their business from personal care to pet care. The platform can respond with recommendations for potential product lines based on current market trends, supply chain availability, and the company's existing portfolio. Another customer might ask how sales are performing across regions and what strategies, such as price adjustments, they can adopt to increase revenue by 25%.
"Our reasoning platform enables business leaders to move fluidly from exploration to action. It doesn't just retrieve information- it connects data, applies logic, and surfaces recommendations you can trace end to end. That's what gives leaders the confidence to act on them." says Dimitrov. "It frees up people to guide the overall strategy and make decisions with clarity."
One of the biggest challenges for Growth Protocol was search speed. When customers interact with the platform, they want fast answers to their questions, which is difficult to achieve when searching through billions of data points. The company decided it was time to upgrade from its open source search to something more capable of handling massive enterprise use cases. Elasticsearch on Elastic Cloud, running on Google Cloud, delivers the performance Growth Protocol needed for next-generation software.
"When we looked at different products on the market, Elastic had everything we needed to get better search results and really understand the deeper meaning behind what people were looking for."
Better responses with Elastic
When customers chat with the platform to ask questions about data or look closer at the reasoning behind recommendations, Elastic provides the lightning-fast retrieval speed needed to keep conversations flowing naturally. It uses different types of search, such as keyword, semantic, and hybrid, to understand what people are looking for and provide detailed answers to their questions. Customers can stay focused, looking more closely at data, thinking strategically, and exploring new possibilities.
"When we looked at different products on the market, Elastic had everything we needed to get better search results and really understand the deeper meaning behind what people were looking for," says Bryan Katis, Chief Product Officer at Growth Protocol.
Partnering to transform an industry
Dimitrov praises Growth Protocol's partners for the company's success. Developers work closely with the Elastic team to optimize the search environment. "Any time we have a question, we can call Elastic. They're always more than happy to share their thoughts on how we can do things better and deliver the best possible performance to our customers."
The platform runs on Google Cloud, which Dimitrov says "has been a phenomenal partner for us."
"Google Cloud is like having four companies in one because they do everything, from data to models to workflows," says Dimitrov. "They're also one of the most start-up friendly organizations we've come across, providing the velocity and quality that we need to push the limits and be innovators."
A year ago Growth Protocol began working with global professional services leader EY as a strategic partner. The partnership introduces even more companies around the world to Growth Protocol's platform while adding organizational expertise that helps customers get the most out of the new technology.
"Even the most sophisticated reasoning engine cannot do everything on its own. Companies need change management, enablement, and resources to support them on their growth journey," says Dimitrov. "That's why a strong partnership with EY is so important. Together, we're helping customers drive results."
"It takes a village to transform an industry. We’re fortunate to have strong partners such as Elastic and Google to change the way that organizations make decisions."
Growth Protocol was one of the first companies to deliver a neuro-symbolic AI platform, and it plans to be a leader in the space for years to come.
