2026 Elastic Australia Search Research Report

The digital landscape is shifting, and on site search is experiencing a drop like never before. 60% of searches now end without a click as AI takes over, making traffic harder to secure and redirecting the needs of the consumers towards a more robust search experience. 

At Elastic, power search for over 50% of the Fortune 500 and 45% of the ASX top 20 and we believe your AI models are only as effective as the data they can find. The question is not whether you need AI. It is whether your search is ready to handle the expectations AI has created.

Find out the trajectory of Search from Elastic and our 2026 Elastic Australia Search Research Report.

Our Research shows:

• 72% of Australian consumers have abandoned a site search in the last three months due to a poor experience, and 78% of these individuals are subsequently redirected to a competitor.
• 11% of consumers will permanently abandon a brand after just one failed search attempt.
• There is a clear business case for improvement: over 20% of consumers are willing to pay more on a competitor’s site if the search experience is easier.
  

Find out more insights by downloading our 2026 Elastic Australia Search Research Report that identifies the problems most organisations are currently facing, the statistics and case studies directly from us at Elastic, engine organisations trust most.

 
Thank you

The Elastic Team