The Book on Genesis Media: Analyzing Data, and It Was Good!

From simple grepping Apache logs to full-fledged analysis, the evolution of log analytics at Genesis Media has allowed them to grow, to meet the demands of their publishers, and to provide a great and targeted ad delivery product. In this talk, VP of Technology Rob Schwartzberg walks through the lessons learned and the steps along the way to their current success, including a look at why the Elastic stack served their needs better than Splunk could.