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Elastic Cloud Serverless pricing and packaging: Evolved for scale and simplicity

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In this blog

Outlines the pricing and packaging approach for Elastic Cloud Serverless, including updates to volume tier pricing

  • Purpose: To simplify and increase flexibility in pricing and packaging for Elastic's Security, Observability, and Elasticsearch solutions on Elastic Cloud Serverless
  • Key objectives: The pricing is designed to be simple and flexible (solution-specific), built with established business metrics for ease of planning, scalable with no required commitment, and competitively priced.
  • Simplified pricing metrics: Unlike Elastic Cloud Hosted (based on provisioned capacity), serverless pricing is aligned with solution domains, making forecasting easier. For Security and Observability, it's based on data ingested and retained. For Elasticsearch, it's based on VCUs for compute and GB/month for retention.
  • Consumption model: Elastic Cloud Serverless uses a Cloud consumption model, allowing monthly billing for pay-as-you-go customers or pre-purchasing Elastic Consumption Units (ECUs) at a discount. Existing ECU balances can be used for both Cloud Hosted and Serverless offerings.
  • Cost-efficiency at scale: Volume tier pricing drives cost-efficiency as data ingestion and retention increase.
  • Flexible support and product tiers: Users can choose one of four support tiers for their entire Elastic Cloud organization, while product features can be selected on a per-project basis within serverless deployments.

Elastic Cloud has long been the best way to use the Elasticsearch Platform, offering a seamless experience for search, security, and observability at any scale. The launch of Elastic Cloud Serverless expanded Elastic Cloud with a new set of services built on the industry's first Search AI Lake, delivering a fully stateless, auto-scaling architecture that removes operational overhead.

Our pricing and packaging for Elastic Cloud Serverless were designed to be simple while offering increased flexibility, making it easier to use, forecast, and manage serverless deployments — and, has now been updated to drive greater cost-efficiency at scale.

Note: The changes discussed here apply to our Elastic Cloud Serverless offering; our existing Self-Managed and Cloud Hosted (Elasticsearch Service) offerings retain existing pricing and packaging.

Elastic Cloud pricing evolved

In building the pricing and packaging for Elastic Cloud Serverless, we saw this as an opportunity to evolve our approach to better fit how you are using our solutions today. In doing so, we identified the following core objectives:

  • Simple and flexible — solution-specific (Security, Observability, and Elasticsearch) pricing that is simple and easy to understand; flexibility to pay for just the Elasticsearch platform or for an Elastic solution that has Elasticsearch underpinnings
  • Built with established business metrics — for ease of planning and budgeting
  • Scalable, no required commitment — works for small and large customers; easy to try new solutions and/or features
  • Competitively priced

Solution-specific pricing and packaging

With serverless, we have pricing and packaging that is distinct and designed specifically for our three solutions: Elasticsearch, Security, and Observability.

1. Elastic Security: Enhanced tiers and advanced protection

Elastic Security Serverless utilizes usage-based pricing aligned with two distinct feature tiers, allowing security teams to scale threat detection and analysis efficiently. We are introducing updated volume tiers to drive greater cost efficiency for large-scale data ingest and retention.

Solution/tierCore value propositionLowest ingest price (per GB)Lowest Search AI Lake Retention (per GB/month)
Security Analytics EssentialsFoundational SIEM and security analytics capabilitiesAs low as $0.09 (Volume Tiered)As low as $0.017 (Volume Tiered)
Security Analytics CompleteExtends SIEM to an AI-driven security analytics platform with advanced featuresAs low as $0.11 (Volume Tiered)As low as $0.019 (Volume Tiered)

Customers can further tailor their protection with supplemental add-on packages, such as Endpoint Protection to extend coverage to your hosts and specialized Cloud Protection add-ons for complete cloud visibility.

2. Elastic Observability: New packaging and volume tiers

Usage-based pricing for Elastic Observability is tiered, covering both Observability Logs Essentials and Observability Complete. This structure now includes updated volume tiers that apply across both products for improved cost optimization.

Solution/tierCore value propositionLowest ingest price (per GB)Lowest Search AI Lake Retention (per GB/month)
Observability Logs EssentialsEverything needed for logs analysis and storage at scale (e.g., ad hoc analysis, OOTB dashboards, alerts)As low as $0.07 (Volume Tiered)As low as $0.017 (Volume Tiered)
Observability CompleteFull-stack observability, including Logs Essentials plus metrics, traces, synthetics, SLOs, ML/AIOps, and Elastic AI AssistantAs low as $0.09 (Volume Tiered)As low as $0.019 (Volume Tiered)

3. Elasticsearch: Compute and retention

Elasticsearch Serverless is priced based on Virtual Compute Units (VCUs) and Search AI Lake Retention, which eliminates the need to manage cluster sizing or capacity planning.

Pricing metricDescriptionPrice
Ingest VCUCompute resources consumed for data ingestion and indexingAs low as $0.14 per VCU
Search VCUCompute resources consumed for running search queries, aggregations, and machine learningAs low as $0.09 per VCU
Machine Learning VCUCompute resources consumed for inference, ELSER workloads, and ML jobsAs low as $0.07 per VCU
Search AI Lake RetentionData stored in your project's cost-efficient, searchable object storageAs low as $0.047 per GB/month
Illustrative savings example: Maximizing cost efficiency

The updated volume-tiered pricing model for Security and Observability is designed to deliver significant cost savings as your data grows. For example, a high-volume Security Analytics Complete customer who ingests over 10TB of data monthly would pay $0.60 per GB for the first 50GB, and then $0.33 for the next 50GB, eventually reaching the new "as low as $0.11 per GB" ingest rate. This new structure drastically lowers the marginal cost of storing and analyzing large data volumes, resulting in substantial TCO reduction and ensuring predictability at scale.

Simplified pricing metrics

When we chose to introduce three new offerings as part of Elastic Cloud Serverless, we wanted to deliver dedicated experiences in the product as well as in the pricing model. Unlike our approach with Elastic Cloud Hosted pricing, which is based on provisioned capacity of a specific Cloud instance type, serverless is priced based on metrics that are aligned with the solution domain, making it simpler and easier to forecast usage.

Simplicity: For Security and Observability, this means pricing is based on the amount of data ingested and the size of the data retained in the Search AI Lake. This data is subject to our volume-tiered pricing structure for both Ingest and Retention, ensuring cost-per-unit decreases as volume increases.

Simplicity plus configurability: For Elasticsearch, pricing is based on Virtual Compute Units (VCUs). Think of VCUs as a vertical slice of a virtual host with 1GB of RAM and associated local disk and vCPU. You are charged for each VCU consumed for Ingest, Search, and Machine Learning. For the data stored in the Search AI Lake, there is a GB/month charge. The number of VCUs is automatically adjusted based on your workload, with changes in ingestion or searches affecting the number of Ingest or Search VCUs you use. Additional details can be found on the Elasticsearch Serverless page.

Optional add-on pricing basics

In addition to the core pricing dimensions, Elastic offers powerful AI-driven and specialized add-ons across all solutions, including Endpoint Protection, Synthetic Monitoring, Elastic Managed LLM, and the Elastic Inference Service. These add-ons are priced based on consumption metrics like endpoint count, test runs, or tokens used. Full pricing details for all add-ons are available on the dedicated solution pricing pages for Security, Observability, and Elasticsearch.

Consumption friendly

At Elastic, we make it easy to purchase Elastic Cloud — either directly from us or via the AWS, Google Cloud, or Azure Marketplaces. Both options use our Cloud consumption model, which is billed monthly for pay-as-you-go customers or allows you to pre-purchase Elastic Consumption Units (ECUs) at a discount. If you are a current Elastic Cloud customer using our prepaid consumption model, and you have an ECU balance, you can use those ECUs for any Elastic Cloud offering — Hosted and/or Serverless. Any future ECU purchases can also be used for our Cloud Hosted and/or Serverless models. If you are a Cloud monthly customer, you can choose a hosted deployment or serverless project, which will all accumulate toward your bill.

Mix and match product tier and support tier

With serverless, you can now choose one of our four support tiers for your entire Elastic Cloud organization. Unlike Elastic Self-Managed and Elastic Cloud Hosted, you can choose the features you use in Elastic Cloud Serverless on a per-project basis. So your Elastic Cloud organization can be at the highest support tier (Premium), but you can have one or more Elastic Security Serverless projects that use the Essentials product tier. Similarly, your Elastic Cloud organization can be set to the Basic support tier, but you have one or more of your Elastic Security Serverless projects use the Complete product tier. Note that the support tier you select must be the same across your entire cloud organization.

Pricing and packaging built for you

Our Elastic Cloud Serverless pricing and packaging is designed to simplify how you get started and grow with Elastic, allowing you to focus purely on results. Our solution-specific packaging for Elasticsearch, Observability, and Security aligns directly with your usage, and our consumption metrics (VCUs, Ingest, and Retention) are simple, intuitive, and easy to forecast. We continue to offer the flexibility Elastic is known for, ensuring you can keep using the consumption models that best fit your serverless needs.

Start your serverless journey today

Ready to experience the power of effortless scale, cost efficiency, and AI-driven solutions? You can create an estimate, or start using Elastic Cloud Serverless today with a free trial. Spin up a fully managed project for Elasticsearch, Observability, or Security — all without worrying about infrastructure management or capacity planning.

Originally published on May 15, 2024; updated November 1, 2025.

The release and timing of any features or functionality described in this post remain at Elastic's sole discretion. Any features or functionality not currently available may not be delivered on time or at all.