Kibana for business analytics: real use cases, tips & tricks

More and more users are turning to Kibana for visualizing and reporting on business metrics — from clickstream data for analyzing website traffic to monitoring revenue and sales data to reporting on product telemetry KPIs that are crucial for business.

At Elastic, we use Kibana to visualize and report on a variety of KPIs. In this webinar, we’ll share how we use Kibana to drive business decisions for our Elastic SaaS business, leveraging the speed and scale of Elasticsearch along with Kibana visualizations. We will also cover tips and tricks for business analytics use cases, including special visualizations, indexing data, and presenting data to senior management or peers in a beautiful and actionable way using Canvas.


  • See how we use Kibana to inform business decisions for our Elastic SaaS business
  • Learn how to track KPIs, metrics, and goals using Kibana
  • Pick up some tips and tricks for advanced business calculations
  • Share your data in beautiful real-time displays using Canvas

Additional Resources:

  • Business analytics using Elasticsearch
  • From Tableau to Elastic: How Samtec Streamlined Business Intelligence & Analytics
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      Alona Nadler

      Alona Nadler is a member of the Product Management team and focuses on Kibana. Prior to joining Elastic, she has spent nearly the last decade in the big data and security analytics space. Most recently, she was at ArcSight building out their next generation security analytics solution. Alona is passionate about data analytics, design and user experience.

      Yoav Derazon

      Yoav Derazon is a Product Manager focusing on the growth of Elasticsearch service (aka "Cloud", "SaaS"). Fitting his industrial engieering education, Yoav is obssessed with efficiency and productivity, passionate about data analytics and puts too many things into spreadsheets.