Powering the Search for More Relevant Results
Shortly after starting, TechCrunch realized that Wordpress’ native search could not handle their quickly growing content library. Without a team of developers dedicated to a search solution, they were thrilled to find that the Elastic Site Search Service could be implemented in a few days, rather than months. After installing Site Search, search results improved dramatically, with both the TechCrunch staff and, more importantly, their readers immediately noticing the difference. TechCrunch saw their search exit rate decrease by nearly 50%, meaning their search results began to match user expectations and dramatically increased conversion rates.
TechCrunch’s Journey with Elastic
As TechCrunch is primarily an editorial organization, their small engineering staff needs to be highly strategic with their time in order to meet all the organizational IT needs. As such, they aren’t able to dedicate all of their time to managing a site search project.
Recognizing that their weak search product was continuously providing their internal writing teams irrelevant results or none at all, the engineering team switched to one of the more popular search providers on the market. This helped, but left one major problem: their search engine would quickly go out of date as they continued to add new content to their site. What TechCrunch needed was a site search solution that could handle their size and traffic, while also staying up to date as they continued to expand their content offerings.
A quick and powerful fix
After learning about the Elastic Site Search Service WordPress plugin, they were thrilled — implementing a new search engine would only take a couple days, not months. More importantly, the Site Search WordPress plugin ensured that search results would always reflect the live offerings on the site.
After installing Site Search, search results improved dramatically, and the TechCrunch staff immediately noticed the difference. These results payed off for readers too, as the TechCrunch staff noticed their search volume increase by 30%, which caused a noticeable increase in overall website page views, in the first month after launch. In addition, TechCrunch saw their search exit rate decrease by nearly 50%, meaning their search results began to match user expectations and dramatically increased conversion rates.