The Book on Genesis Media: Analyzing Data, and It Was Good!

From simple grepping Apache logs to full-fledged analysis, the evolution of log analytics at Genesis Media has allowed them to grow, to meet the demands of their publishers, and to provide a great and targeted ad delivery product. In this talk, VP of Technology Rob Schwartzberg walks through the lessons learned and the steps along the way to their current success, including a look at why the Elastic stack served their needs better than Splunk could.

From simple grepping Apache logs to full-fledged analysis, the evolution of log analytics at Genesis Media has allowed them to grow, to meet the demands of their publishers, and to provide a great and targeted ad delivery product. In this talk, VP of Technology Rob Schwartzberg walks through the lessons learned and the steps along the way to their current success, including a look at why the Elastic stack served their needs better than Splunk could.

Robert Schwartzberg

Rob Schwartzberg leads Genesis Media’s technology team, overseeing the development of the company’s data platform and ad technology. He has worked in software development across multiple industries for a decade. He holds a comprehensive background in systems architecture and engineering with a focus on SaaS applications and highly-scalable data warehousing.