Nexios and Fast and Flexible Donor Segmentation at Red Cross Using Elasticsearch
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Christiaan Stoffer, CTO at Nexios.com, talks about how they implemented tools for volunteers, a platform for the administration of all 30000 volunteers of the Dutch Red Cross. The platform, built on top of Elasticsearch, will evolve into a new version in which quick and responsive build-as-you-go donor segmentation will be possible. This will provide the Red Cross with a tool to target their nearly 2 million contacts via marketing campaigns in a much more user-friendly and more responsive way. By using Elasticsearch, Nexios helps the Red Cross to work more efficiently, and at reduced costs.
CTO | Nexios/Red Cross
Christiaan started his career developing websites for various customers. He switched his focus to CRM systems and providing access to those systems through custom web portals. Christiaan co-founded Nexios to create a new breed of scalable web-based CRM systems using Elasticsearch as the data platform and Node.js as the web platform.