Author
Articles by Doug Nelson
Precision Marketing Capabilities, General Mills
Doug is part of the Precision Marketing Capabilities group at General Mills and has focused on the search technologies for such sites as BettyCrocker.com, Pillsbury.com, and several others. Search is an extremely important part of how content is featured and accessed on these sites.
Doug has always had an extreme interest in natural language processing and in driving a greater degree of relevancy to the results returned. Aside from the interesting stuff at work, Doug is an avid motorcyclist and downhill skier. As liking things that go fast, Elasticsearch was a perfect fit.
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