Elasticsearch Changes Name to Elastic to Reflect Wide Adoption Beyond Search

Massive developer and enterprise demand continues for Elastic's ELK stack to power real-time search, analytics, and more
10 March 2015

Contact information

Amy White

Elastic Communications

Mountain View, Calif. and Amsterdam, The Netherlands - 10 March 2015 -

Elastic, the company behind the ELK stack, which combines Elasticsearch, Logstash, and Kibana to provide real-time insights from structured and unstructured data, today announced it's changing its company name from Elasticsearch to Elastic ( effective immediately. The name change is part of an initiative to better align the company with the broad solutions it provides, future products, and new innovations created by Elastic's massive community of developers and enterprises that utilize the ELK stack for everything from real-time search, to sophisticated analytics, to building modern data applications.

Search is the Underlying Architecture for Building Today's Applications

Elasticsearch was launched as an open source project in 2010 by creator Shay Banon with the vision to make data more accessible to everyone. Nearly five years and over 20 million downloads later, hundreds of thousands of developers around the world are using the ELK stack as the foundation for powering mobile, social, consumer and business applications. To build modern data applications, developers must have real-time search across gigabytes to terabytes of data, and the ability to enrich the end-user experience with analytics and insights from constantly evolving and growing datasets. Examples of applications embedding Elasticsearch include DocuSign, GitHub, Quizlet, Tinder, TomTom, Wikimedia, and Zendesk.

The ELK Stack: Solving More than 'Just Search'

Since the company was founded three years ago, its product offerings have expanded beyond 'just search'. With the addition of Logstash and Kibana, forming the ELK stack, plus with more recent commercial plug-ins like Shield and Marvel, thousands of organizations worldwide are utilizing these various tools across their structured and unstructured data in multiple, distributed clusters. Today, more than 40% of Fortune 100 enterprises and developers in many of the world's most recognized brands use the ELK stack, such as Cisco, Comcast, eBay, Facebook, Goldman Sachs, Groupon, the Guardian, ING, Mayo Clinic, Netflix, Verizon, Yelp, and many more, for a wide range of use cases ranging from fraud discovery, disease detection, legal retrieval, log analysis, predictive maintenance, preventative healthcare, retail tracking, and regulatory compliance.

In addition to the name change, the company announced the acquisition of Found, a leading Elasticsearch as a Service provider, to further advance Elastic's commitment to deliver its technology in the cloud or on premise.

"While Elasticsearch is our core product, our company has spanned way beyond it," said Shay Banon, Elastic Founder and CTO. "Today, customers use Logstash to cleanse, transport, and enrich data coming from multiple sources, and deploy Kibana to analyze and visualize insights from Elasticsearch to thousands of end users within their organizations."

"Our technology is powering some of the most widely used everyday applications, to custom applications being developed by the world's largest companies," said Steven Schuurman, Elastic Founder and CEO. "Our new name – Elastic – represents a significant inflection point for our company as we move beyond search to help companies use all of their data to solve their most important priorities."

About Elastic

Founded in 2012 by the people behind the Elasticsearch and Apache Lucene open source projects, Elastic provides real-time insights and makes massive amounts of structured and unstructured data usable for developers and enterprises. By focusing on scalability, ease-of-use, and ease-of-integration, the Elastic ELK stack – comprised of Elasticsearch, Logstash, and Kibana – powers many of the world's leading mobile, social, consumer and business applications. Since its initial release, the ELK stack has achieved more than 20 million cumulative downloads, and today, Elastic is backed by Benchmark Capital, Index Ventures, and NEA with headquarters in Amsterdam and Mountain View, California, and offices and employees around the world. To learn more, visit