Powering the Search for Customer Insight
Lexer has built a powerful Customer Data Platform (CDP) which unifies data from a range of sources to provide clients with actionable insight into customers and prospects. These data sources enrich Lexer's client data with other data such as social media posts and consumer financial transaction data. This provides Lexer's clients with a powerful cross-channel view of each customer and prospect so they can better serve and win new customers.
Lexer's Customer Engagement Hub enables clients to take advantage of this data to engage with stakeholders in a more human way. For example, they can provide faster, more contextualized customer care. They can also personalize the customer experience of websites and apps, and target the right audiences with the right information.
As Lexer has evolved, the sources of data it brings together have multiplied, as have the tools it provides its clients. The Elastic Stack has helped power this evolution and is a core component in how Lexer and its clients search, analyze, and visualize data.