NEW BUSINESS OPPS
INCREASE IN TRAFFIC
EO Media Group is a private, family-owned publishing and printing company with 11 newspapers throughout the Pacific Northwest.
EO Media Group’s Journey with Elastic
SEARCH NOT MAKING THE GRADE
IMPLEMENTATION AND IMPROVEMENT IN A MATTER OF WEEKS
NEW BUSINESS OPPORTUNITIES
With the Elastic Site Search implementation, EO Media Group discovered some new, unexpected business benefits specifically, unknown revenue and ad opportunities that were previously untapped.
For example, they found the term “livestock” was frequently searched. While the print publications had always sold to this industry, it wasn’t until the use of Elastic Site Search that they realized its popularity digitally and the target opportunity for ad revenue. With detailed metrics now available, EO Media Group can go after both new and former advertisers alike.
As their deployment deepens, the company has seen:
- An increase in users (43%), sessions (17%), and new (46%) and returning (31%) users, suggesting that the new platform is attracting more people more often
- -145% increase in ad revenue
- 175% increase in users viewing a second page after making search the primary way of navigating the site
- Advertisers selling out of products and services due to successful ad campaigns based on search