Doug Turnbull from Open Source Connections gives you his impressions about Elastic{ON}16 in San Francisco.

<html><head></head><body>I&apos;m trying to put my finger on why I enjoyed Elastic{ON}16
	so much. Certainly the talks were top-notch. I especially enjoyed the <a href="https://www.elastic.co/elasticon/conf/2016/sf/improved-text-scoring-with-bm25" target="_blank">BM25 text scoring</a> talk&#xA0;&#x2014;&#xA0;which walked through
the math behind relevance scoring. I loved learning how 
	<a href="https://www.elastic.co/elasticon/conf/2016/sf/eventbrite-search-based-approach-to-recommendation" target="_blank">Eventbrite builds recommender systems</a> using
Elasticsearch. The walk through of 
	<a href="https://www.elastic.co/elasticon/conf/2016/sf/all-the-data-thats-fit-to-find-search-at-the-new-york-times" target="_blank">New York Times search</a> had me spinning with
ideas (which I 
	<a href="http://opensourceconnections.com/blog/2016/02/29/learning-whats-relevant-without-the-search/" target="_blank">blogged about</a>) and Mark Harwood&#x2019;s <a href="https://www.elastic.co/elasticon/conf/2016/sf/graph-capabilities-in-the-elastic-stack" target="_blank">graph search demo</a> seeded my colleagues and me
with many ideas.&#xA0;
<o:p></o:p>
But I think my favorite part was how Elastic{ON}16
	enabled amazing conversations. See I just finished <a href="https://www.manning.com/books/relevant-search" target="_blank">writing this book</a> on search relevance. So our <a href="http://opensourceconnections.com/" target="_blank">Elasticsearch consulting</a> company was primed to have a ton of awesome conversations
about how to improve search. We weren&apos;t disappointed. Lunch, the coffee line,
walking around, and our sponsor booth seeded innumerable intersecting
discussions. We got to troubleshoot with engineers from Apple, Facebook, and
Roku about their challenges and to share our enthusiasm for the Elastic Stack.
	<o:p></o:p>
This &quot;hallway track&quot; as it&apos;s called makes being a
speaker even more inviting. You know your talk will trigger a dozen followup
conversations. Personally, I don&apos;t want to speak to sound smart. I want to
speak to be stumped by the audience and learn. I want to be asked hard
questions&#xA0;&#x2014;&#xA0;and most importantly to find the folks better at what I&apos;m talking
about than me!
This made being a &quot;spotlight theater&quot; speaker feel
especially attractive. I enjoyed how speaking was very one-on-one and
conversational. It let others share ideas that I hadn&apos;t thought of &#x2014; which only
created a snowball of additional ideas and conversations. The small, 50-seat
&quot;spotlight&quot; venue enabled this back and forth, which I loved.
	<o:p></o:p>
Being a speaker at Elastic{ON}16 is also refreshing
due to the amount of prep Elastic puts into you as a speaker. They meet with
you, help you refine your slides, and make sure you&apos;re comfortable. You also meet
with your stage manager &#x2014; thanks Auberie! So for anyone uncomfortable with
speaking, this is a great first &quot;major conference&quot; experience where
you get a tad bit of extra guidance on the road to success.
Oh, so what did I talk about? My talk <a href="https://www.elastic.co/elasticon/conf/2016/sf/opensource-connections-the-ghost-in-the-search-machine" target="_blank">The Ghost in the Search Machine</a>&#xA0;highlights all the crazy and weird ways you can use Elasticsearch&apos;s
inverted index to find *anything* &#x2014; images, at risk students etc.&#xA0;
<a href="https://www.elastic.co/elasticon/conf/2016/sf/opensource-connections-the-ghost-in-the-search-machine" target="_blank"><img src="https://api.contentstack.io/v2/assets/575e4d4412798d8e381ff489/download?uid=blt8aef81e92c9c7edc?uid=blt8aef81e92c9c7edc" data-sys-asset-uid="bltc869a9ec032b9421" alt="elasticon-16-sf-opensource-ghost-in-the-search-machine.jpg"></a>
And if you&apos;d
like to see it or meet me live, catch me at any one of these Elastic&#xA0;
	meetups (<a href="http://www.meetup.com/Washington-DC-Elastic-Fantastics/" target="_blank">Washington DC</a>&#xA0;or <a href="http://www.meetup.com/Dallas-Elastic-Fantastics/" target="_blank">Dallas</a>), with even more to be announced!
<o:p></o:p>
<hr><a href="https://twitter.com/softwaredoug" target="_blank">Doug Turnbull</a> is a search relevance consultant at OpenSource Connections. Author of Relevant Search. Doug crafts search/recommendation solutions that &#x201C;get&#x201D; users. To do this, Doug uses Elasticsearch, sprinkling a little natural language processing and machine learning on top for good measure.
</body></html>

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OpenSource Connections: The Ghost in the Search Machine - An Elastic{ON}16 Recap

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OpenSource Connections: The Ghost in the Search Machine - An Elastic{ON}16 Recap

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