The Trix to Creating a {Total}ly New Customer Experience: Elastic @ General Mills

Doug Nelson

Precision Marketing Capabilities

General Mills

As our marketing efforts become more precise, our search capabilities needed to change to keep up. Migrating from Endeca to Elastic has been an interesting experience. As Endeca is a configuration intensive application and the search engine is a bit of a black box, Elastic has allowed us to reduce the configuration effort to almost nothing. Untested script code script code is a thing of past. Our searching has become very precise and efficient. This talk will be about our journey.