As our marketing efforts become more precise, our search capabilities needed to change to keep up. Migrating from Endeca to Elastic has been an interesting experience. As Endeca is a configuration intensive application and the search engine is a bit of a black box, Elastic has allowed us to reduce the configuration effort to almost nothing. Untested script code script code is a thing of past. Our searching has become very precise and efficient. This talk will be about our journey.