A strategic guide to putting your data to work
How IT leaders can improve digital customer experiences, increase operational resilience, and reduce cyber risk by putting existing, untapped data to work in real time
Let's dive in
As a consumer and an employee, you expect seamless and secure interactions with the multitude of platforms you use daily — applications, websites, emails, texts, and video calls. Likewise, as an IT leader, it’s your responsibility to ensure the availability and security of these underlying systems. This not only elevates customer satisfaction but also empowers your employees, enabling you to achieve your business goals.
Organizations that find answers from their data in real time are1:
- 8x more likely to grow revenue by 20% or more in these ways
- 1.4 times more likely to uncover new revenue streams
- 1.6 times more likely to create data-driven experiences
- 1.8 times more likely to commercialize their data
With the continuous requirement to enhance visibility into the performance of crucial applications and infrastructure, boost security measures, and improve the discovery of relevant information, you have a lot on your plate!
So, what if we told you there's an untapped opportunity to streamline your tech stack and simultaneously realize cost savings? Read on to find out everything you need to know to do exactly that.
Table of Contents
Business problems = data problems
Complexities continue to accelerate
What you need to combat these challenges
A better solution to your data business problems
What to look for in your solution
Elastic to the rescue
Business problems = data problems
As an IT leader, you are expected to optimize enterprise applications and infrastructure for availability and performance.
The average application, comprising of 50 to 100 services with multiple deployments, can generate more than 300 GB of data per hour during2 an incident or outage. Imagine if a grocery store's online ordering system went down days before a big holiday. If the stress of the holiday season wasn’t enough, this would certainly make for some unhappy customers. Unplanned downtime not only leaves a bad taste in customers' mouths (no pun intended), but can easily amount to millions of dollars lost.3
These are data problems.
As an IT leader, you’re also expected to prevent security threats and detect and resolve incidents quickly when they do occur.
The average Fortune 500 enterprise generates more than 10TB of security events per month4 You and your team are always sifting through the exponential mountains of security data, anticipating the next threat. An employee could click on the wrong link5 or a DDoS can bring your systems down. The impact it could have on your brand and the disruption it would have on your organization’s day-to-day operations is enough to keep any IT leader up at night.
These are data problems.
IT leaders are expected to connect the right people and teams with the right information, at the right time regardless of where the information is, or what format that information is in.
For example, your niece wants to watch cartoons on a streaming service but she can’t find what she’s looking for. Or, as an e-commerce customer, you’re looking for toilet paper and only finding results for printer paper. Wakefield Research found that 75% of online shoppers would immediately switch retailers6 if the website they were using returned search results that failed to find exactly what they were looking for.
These are data problems.
Sure, all of these challenges are connected to data, but they can also be solved with data. When the average enterprise stores more than 71PB of structured and unstructured data on-premises alone, not even including cloud,7 there can be a lot of answers just waiting to be uncovered. That data could be hiding key insights into business growth, indicators of compromise, and everything in between. However, this data shouldn’t just be stored. It needs to be put to work!
Unfortunately, only 32% of data within organizations is actively being put to work8 today, which leaves an undesirable amount of data taking up space and costing money to store without adding any value. Being able to utilize this untapped data will enable you to keep customers happy, keep your systems up and running, and keep your organization protected. But how?
The good news is, there’s a single, unified data analytics platform that can help you mitigate security risk, improve operational resilience, and enhance customer experiences – all while making your data accessible and correlated from across all of your environments.
With comprehensive search, observability, and security solutions — built on a single, flexible and performant data analytics platform — you can seamlessly transform all of your data into outcomes and your questions into answers. Your employees and customers will be able to find, share, protect, and visualize data across multiple data sources and environments in real time.
A unified, AI- and search-powered data analytics platform will enable you to search for data across multiple sources like websites, applications, databases, hybrid cloud environments, and other enterprise-type sources. It will deliver answers and insights to stakeholders in the moment they’re needed, regardless of where the data is located.
According to a survey conducted by Forrester Consulting and commissioned by Elastic, more than 4 in 5 data leaders agree that search-powered solutions help9 them.
Reduce costs for their business, when deployed as an integrated platform
Give time back to their teams to do meaningful work
Improve their customer and employee experiences
Work faster with an increase in speed and productivity of their organizations
Deliver important insights that speed up decision-making
Implement successful digital transformations
Read on to find out everything you need to know in order to analyze your data, extract insights, and continuously derive value in real time.
Stop struggling through your mountain of data. Start analyzing, connecting, and taking action to revolutionize your organization.
Stop struggling through your mountain of data. Start analyzing, connecting, and taking action to revolutionize your organization.
Mitigate security risks
By analyzing endless amounts of security data in real time to thwart threats and resolve incidents quickly.
Improve operational resilience
By optimizing enterprise applications and infrastructure for availability and performance to avoid downtime and create seamless experiences.
Deliver top notch customer and employee experiences
By connecting the right people and teams with the right information, at the right time, regardless of where the information is, or the format of the data.