The flexibility of query-time operations comes at a cost: search performance. Sometimes it may make sense to move the cost away from the query. In a real- time web application, an additional 100ms may be too much latency to tolerate.
By preparing your data at index time, you can make your searches more flexible and improve performance. You still pay a price: increased index size and slightly slower indexing throughput, but it is a price you pay once at index time, instead of paying it on every query.
Your users will thank you.