Products, Support, Commerce, and Relevancy: The Story Behind Search on

For the last several years, the team at Dell has been building a globalized, commercial search and analytics platform to measure, manage, and influence multi-tenant search experiences.

In this talk, Rich and Luis will present how's search platform was transformed from a high-touch, targeted experience into a single Elasticsearch-powered responsive and multi-lingual experience. They will also present how they’ve been able to use Elasticsearch to collect and analyze user events, such as click tracking and overall user interaction, and use it to influence search results in a more personalized way, as well as improve key business metrics for the e-commerce giant.

Luis Bocaletti

Luis Bocaletti is a Software Architect specialized in Microsoft Technologies. He started coding on a Commodore 64 in Guatemala when he was 15 and he hasn’t stopped since. He has more than 25 years of experience as a consultant in different industries like finance, healthcare and government. Recently he decided to join the Search Team at Dell, where he gets to work on what he is excited about from his Chicago home. He has a passion for well-crafted code and he enjoys mentoring younger developers because invariably he learns more from them when doing so.

Rich Claice

Rich Claice is a Software Engineer and has solved problems with software for over 25 years. Rich started his career as a software consultant in Austin, TX after graduating from the University of Colorado at Boulder as an Aerospace Engineer. Through software consulting he was introduced to many languages and problems, from printer drivers and backup management to casino management, and eventually, commerce search. He is now employed at Dell Technologies and where he is leading multi-national teams to drive change and innovation in the e-commerce search space. Rich currently resides in Cedar Park, TX with his wife and two daughters.