Demand Generation Coordinator
Location: Mountain View, CA
<p>At Elastic, we have a simple goal: to solve the world's data problems with products that delight and inspire. As the company behind the popular open source projects — Elasticsearch, Kibana, Logstash, and Beats — we help people around the world do great things with their data. From stock quotes to Twitter streams, Apache logs to WordPress blogs, our products are extending what's possible with data, delivering on the promise that good things come from connecting the dots. Diversity drives our vibe. We unite employees across 30+ countries into one coherent team, while the broader community spans across over 100 countries.</p> <p>Do you want to be a part of an elite marketing team that will focus on our Swiftype Search solutions? Are you excited to help build and execute integrated campaigns that encompass the entire marketing mix? Does email nurturing, content creation, website optimization, digital advertising, reporting and analytics, sound like your jam? This could be your dream job.</p> <p>If you read this far and think, “that's me!” then you probably won't need to read any further and we should have a conversation. But if you are in any doubt the type of experiences we expect you to have then the following should help clarify;</p> <h4><strong>What</strong> <strong>you'll</strong> <strong>be</strong> <strong>doing:</strong></h4> <ul> <li>Oversee tactics around a multitude of demand generation programs for Swiftype solutions</li> <li>Manage execution around website optimization to improve conversion rates and organic search rankings</li> <li>Grow and improve the demand generation strategy for Swiftype including lead nurturing, third-party sponsorships, and online campaigns</li> <li>Work with our sales team to define and roll out demand generation programs, support sales initiatives, and optimize ongoing processes</li> <li>Coordinate programs for Google AdWords, Facebook, and LinkedIn campaigns</li> <li>Landing page creation, testing, and optimization</li> <li>Optimizing for both conversions and SEO rankings</li> <li>Implement testing methodologies to improve and optimize the lead generation process</li> <li>Assist in writing, testing, and improving ongoing nurture emails and segmentation</li> <li>Use Marketo, Salesforce, and other tools to track the success of each program</li> <li>Work with other marketing, sales, product, and executive stakeholders to ensure that demand generation initiatives tie into the overall company plan</li> </ul> <h4><strong>What</strong> <strong>you've</strong> <strong>done</strong> <strong>/</strong> <strong>who</strong> <strong>you</strong> <strong>are:</strong></h4> <ul> <li>Proficient in Google Analytics, Google AdWords, Marketo, Facebook Ads, Salesforce, or other equivalent marketing and advertising technologies.</li> <li>Numbers focused, constantly evaluating performance and making adjustments as needed</li> <li>Understanding of trends in lead generation, website optimization, and marketing technology</li> <li>Understanding of digital marketing</li> <li>You have good follow-through on commitments and project oversight skills</li> <li>You are a master multitasker</li> <li>Excellent written and verbal skills</li> <li>Focused, flexible, and a self starter</li> <li>Work well across diverse groups within an organization</li> <li>BA/BS or equivalent degree and 2 years of experience</li> </ul> <h4><strong>Additional</strong> <strong>Information</strong></h4> <ul> <li>Competitive pay and benefits</li> <li>Stock options</li> <li>Catered lunches, snacks, and beverages in most offices</li> <li>An environment in which you can balance great work with a great life</li> <li>Passionate people building excellent products</li> <li>Distributed-first company</li> </ul> <p>#LI-MC1</p> <p>Target Locations: San Francisco, San Jose, Mountain View </p> <p>Elastic is an Equal Employment employer committed to the principles of equal employment opportunity and affirmative action for all applicants and employees. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status or any other basis protected by federal, state or local law, ordinance or regulation. Elastic also makes reasonable accommodations for disabled employees consistent with applicable law</p>
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